2x in Sales in 3mos While Maintaining ACOS

Situation:
the guys at innovate was selling well on Amazon but there in house team didn’t have the time to really give Amazon at the time it deserves ,so they wanted to try hiring an expert to take over ppc and see if they can grow sale.
Goal:
there goal was to increase sales and gain new customers according to Amazon PPC service agency they were not so concerned with a high Acos ,because they know their LTV is high. So we kept our target SEO is high and optimised ads.
Result:
within a short span of time sales started to climb. they are collecting more customer than ever with PPC sales velocity in nearly doubling as per Amazon agency there in house mash happy with the result.

Roas improved by 60 percent

CPS improved by 10 percent